HI LIFE - EXPO 2000, Hanover, Germany
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The 4,000 square foot Hi-Life supermarket installation was created within the Basic Needs Pavilion in the Thematic area of EXPO 2000, in Hanover, Germany. The World Exposition ran for five months and was reported to have been attended by over 23,000 journalists and more than 40 million visitors.
The post-apocalyptic Hi-Life supermarket was designed to illustrate the consequences of excessive consumerism. The team spent 12 months preparing the exhibit in a London studio before shipping it to Germany for the 5-week installation. It explored the use of advertising, product design and packaging, promoting hundreds of hand-made products with the Hi-Life slogan, “You Need This!” The supermarket also incorporated specially created audio soundtracks and video loops as well as electro-mechanical pieces coordinated by timers and motion sensors. Headed by Graham Rawle, the project employed the specialist skills of a number of artists and designers including Lucy Vigrass, Miles Donovan, Chrissie Macdonald, Andrew Rae, Graham Carter, Stephen Lenthall, Jenny Bowers, Brendan Walker, Luke Best, Chris Joscelyne and Margaret Huber. Several of these artists, having enjoyed working collaboratively, later formed the award-winning Peepshow Collective. |