NIFF ACTUALS In 2001, following on from work created for EXPO 2000, Graham Rawle headed a project to design and create a range of limited edition art pieces called Niff Actuals. Niff’s aim was to bypass the art gallery and exhibition system and produce art in the familiar form of a packaged product that was affordable and accessible to the general public. Each piece was authenticated by date, edition number and the coded monogram of the Niff artist.
The products were themed around hobbies and pastimes from the past and played with the notion of function. Each ‘It’s My World’ Globe was painted from memory by an artist from the Niff Institute. The Non-Specific Tape Measure accurately evaluated such measurements as ‘knee high’, ‘spitting distance’ and ‘too close for comfort’. The Cut and Paste Jigsaw Puzzle was a collection of non-matching pieces from existing jigsaws and came with scissors and glue to enable the puzzler to make the pieces fit.